DESIGN AT R.S. CAR a.s.
01
Project Overview & Brand Identity
I work with R.S. Car on developing and maintaining the company’s visual communication across advertising and digital media. My work includes creating promotional graphics for their vehicles, designing social media and advertising materials, and establishing a consistent visual direction for the brand. As our collaboration developed, I created a flexible visual identity system for R.S. Car, defining typography, color, imagery, layout, and advertising principles. The identity is designed to grow alongside the company, allowing new formats, templates, and guidelines to be added as the brand expands. My goal is to give R.S. Car a recognizable, modern, and premium visual presence while maintaining consistency across every customer touchpoint.
02
Chevrolet Corvette Z06 Campaign
I created a series of promotional advertisements for R.S. Car featuring the Chevrolet Corvette Z06. The campaign focused on highlighting the car’s performance, premium character, and distinctive design through bold typography, strong automotive imagery, and clear visual hierarchy. The advertisements were adapted across multiple formats while maintaining a consistent visual language and connection to the R.S. Car brand.
